Wednesday, 29 April 2009

De La Soul jumps on the A-Trak train

In mid-2009 A-Trak teamed up with Nike to create a mix to help people to 'keep on running'.

And now, hip hop group De La Soul are joining them, releasing their first new album in five years on iTunes, in partnership with Nike.

The album, "Are You In", was released as a single 45 minute track (with 8 - 9 songs) on iTunes yesterday. It's designed to play as a workout soundtrack, produced by Flosstradamus, and then tested on a team of Nike 'runners'. (What a job, right? Exercising and listening to music as a career?!!)

De La Soul are in Australia right now, and kick off their Aussie tour tomorrow at The Espy in Melbourne with Cut Chemist.
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