Chk Chk Boom - the Kings Cross meme

It all began with Clare, who witnessed the shooting in Kings Cross last Saturday night.


Clare's description of the event led to a stream of activity on the internetz...

From a Facebook fan page,

to a meme competition via inthemix.com.au (thanks to Shadenfreude Pony for the image)


the Fully Sick Chk Chk Boom t-shirt.



plus the chhuck chhuck boom t-shirt / water bottle / ceramic mug etc.


NineMSN is now reporting that Clare has become such a celebrity she's had to engage a PR representative!! Is Clare the new Corey Worthington? And does no one else think this entire thing is utterly ridiculous?!

I'm amazed that people have jumped on money-making ideas from this event so quickly. I recently heard that the guys behind the 'Beached As Bro' whale video made a killing from selling/leasing their whale character and tag-line to Supre for a t-shirt range. The whale itself became immensely famous - as has Clare's "Chk Chk Boom".


We all know there's money to be made in passing fads. Think hypercolour t-shirts, rollerblades, puffer jackets, nerf balls, sea monkeys, slap bands and the macarena... I wonder what sort of longevity t-shirts featuring internet memes will have?!

UPDATE: I've just been sent a link to the Chk Chk Boom remix! When will it end?!