Kid Sister for the Reebok Classic Remix Project

In celebration of the Reebok Classics Remix collection, Reebok has chosen a selection of emerging hip-hop artists to re-interpret a 'classic' track from the 80s which will be distributed with the purchase of sneakers from the Reebok Classic collection - exclusively at Foot Locker.

The most recent addition to their collection of remixes comes from Kid Sister, who has worked with Treasure Fingers to provide an interpretation of the 1988 Jungle Brothers track, "I'll House You".

Kid Sister Reebok Classic Remix 30 Sec. Video Spot from reebokclassicremix on Vimeo.

Sneaker culture has been huge for decades, and this campaign is a nice way to tie in the old & new - from popular classic 80s style Reeboks that are now being re-released, to popular tracks from the 80s that never seem to go out of style. What they're doing musically with this campaign ties in perfectly with the 'remixing' of colours & styles of classic Reeboks. Plus, while fans of Kid Sister won't necessarily buy these shoes because they come with a free track (which is now easily downloadable via blogs, without having to buy sneakers)... Reebok knows that they will buy them because a respected indie artist like Kid Sister is wearing them, endorsing them, and backing the Reebok Classics campaign. Which makes these sneakers cool.





Here's the Kid Sister track:

And the video from the Jungle Brothers original version:



Let's hope that all the artists involved in this project are fans of Reebok, and happy to wear them on stage when they perform. Reebok got themselves a bad name in the indie music community earlier this year, by tasering Kid Cudi after he insisted on wearing his Air Jordan's on stage at a Reebok party!