Matt & Kim's 'Daylight' has been purchased by Bacardi for use in their latest campaign for Mojitos. I really like the spot. It follows a guy who moves slowly through a club and back through the decades until he reaches 1862, the birthdate of Bacardi.
This track was originally distributed through Green Label Sound - the label run by Mountain Dew. I wonder if Bacardi & Mountain Dew would make a good drink?
Matt & Kim are going to be touring the US over the next few months as part of the Bacardi B-Live tour, so I guess that the use of their track in this commercial was part of the deal.
The Bacardi B-Live tour in the US is also featuring Major Lazer (Diplo & Switch), MSTRKRFT, Jazzy Jeff, Tiga, A-Trak, and Santigold... why why why can't we have a lineup of this calibre on the Australian Bacardi Express tour?!
Here's the ad:
Wednesday, 6 May 2009
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