They can't beat Mac design... so Dell tries Brazillian beats

Dell have always struggled in the 'cool' stakes. Particularly when you put them up against Apple. Their computers aren't as aesthetically pleasing. They don't come with funky accessories. And I have never heard anyone call themselves a 'Dell junky'.

In an attempt to make their brand appeal to young tech lovers, they've enlisted the help of a Brazillian musician, MC Créu.

Last year in Brazil, the Dança do Créu invented by MC Créu became a dance phenomenon. The song was repetitive and came with a routine. Kinda like Vogue. Or the Macarena. Only hotter, because Brazillians always manage to bring that sexy edge to their dancing.

Dell has taken Créu's baile funk sounds and used them in their latest campaign, along with a host of images of Dell computers.



The track is catchy (but annoying). The best thing to come out of this campaign however, is that while researching it I came across the following video:



Those Brazillian boys. What can I say?!