Beat Vicksing

Have you ever played the 'slogan' game after a big night out?

It involves selecting brands, and coming up with the cheesiest tag line possible for that brand's (hypothetical) advertising campaign. Last time I played, my brand was Vicks, and my brilliant 4am tagline was "get vicksenated" (ok, ok... i know it was rubbish!)

While I thought I had come up with the worst campaign possible for Vicks, could their creative agency have beat me with the new Vicks Beatbox campaign?!

The campaign features Australia's first beatbox choir, who work together with clasically trained singers in an attempt to communicate the benefits of Vicks Vapodrops.

The idea is interesting... but is this a great example of musical collaboration in a campaign which really expresses how Vicks Vapodrops "soothe the throat and clear the nose", or is it just a daggy brand trying to tap into a seemingly 'cool' subculture? Vicks are no stranger to sound, having used the Umbilical Brothers in their late 90s advertising, so maybe the beatboxing is a nice nod to previous sound-based campaigns?

Or should Vicks have just gone with my tagline instead?!
(and does anyone else think the first beatboxer looks a tiny bit like Michael Cera from Arrested Development?!!)