Wednesday, 1 July 2009

CRINGEWORTHY CLIP: Taco Bell - Roosevelts

It's a little bit like 'The Lonely Island', it features a nod to Rihanna's Umbrella, and it makes me cringe!

This new campaign from Taco Bell in the US, It's All About The Roosevelts, features an attempt to 'connect' with youth through music. The only positive is that they've finally found a different and interesting way to communicate a value proposition using high production values. This looks like an expensive TVC!



I have to give Taco Bell props however for not going down the route of Burger King to push their products:

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