How to be the dancing man

Check out this great post by Greg Verdino on influencers and risk takers, based on the video of the dancing man at Sasquatch Festival...

Certainly the dancing man provides a clear (if trivial) example of how the actions of a sole individual can provide the catalyst that not only directly influences the behavior of the people around them, but also have the potential to scale up to have something approximating mass reach. Rather than reaching out to millions in the hopes of finding and connecting with "the one" (who responds, who buys, who changes their behavior), why not start with the one who can influence hundreds and ultimately reach millions?

Perhaps the dancing man also offers a lesson about risk and reward -- as a marketer, are you willing to try something (and potentially look foolish) on the off chance that it will deliver an exponential result? Or will you sit on the sidelines for fear of failure?

And if you haven't seen the video of the guy who kicks off a new dance-floor on the hill, check it out below.