Friday, 28 August 2009

Sharing the love: How grassroots band Short Stack used online to go to No.1 on the ARIAs

This week will forever be remembered in musical history. After 7 weeks at number one on the ARIA album charts, we saw Michael Jackson’s reign toppled by an Australian emo band from Budgewoi called Short Stack.

Not only did Short Stack push Michael Jackson into second place, but this release was their very first album, and it debuted at #1!

Check out Adspace Pioneers for the rest of a guest post that I wrote about how some kids from the Coast overthrew the King of Pop this week.


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1 comment:

davidgillespie said...

Emily, great post! I had actually just been challenging Jules to talk about how bands that come out of nowhere work in social media, not just the big names, so your post is timely.

And you have a new subscriber! =]

Cheers,

David

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