Sport is a foreign language to me. But I love the Superbowl for the ads.
Following are a few of my chosen highlights (both good and bad):
Pepsi nods to pop culture - then and now
Pepsi uses Bob Dylan and Will.i.am in a spot that juxtaposes modern pop culture with pop culture from decades past. It's a nice mix of music, sport, fashion, dance, current affairs, celebrity and technology. I really enjoyed this ad.
The Miller One Second Ad
With Superbowl air-time being crazily expensive, and companies trying not to spend excessively due to the 'global economic crisis', this ad makes clever use of tightened budgets. If your customers are trying to save money, you should too. Check out 1 Second Ad to see the ads that didn't make the Superbowl, and to find out what else you could buy with $3 million dollars (the cost of a 30 second Superbowl spot).
Billy Corgan for Hyundai
This is awful. Smashing Pumpkins sell out to create a track for Hyundai. And a terrible track at that.