Tuesday, 27 October 2009

PRESENTATION: Gen Y and Music

Last week I was invited to speak at the AIMIA forum on 'Getting Inside Gen Y', alongside Julian Cole, Dan Pankraz and Jye Smith.

My presentation focused on how Gen Y use music as a social currency, how it helps to define them, how Gen Y bands are marketing themselves online, and some recent campaign examples where brands and bands have collaborated.


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