Gillette has decided that music is the way to go to promote their razors in the US. So they’ve called on Will.i.am, country star Tim McGraw, Mark Hoppus of Blink 182 and the All American Rejects to be a part of their latest campaign called "Gillette Uncut".
The campaign features a series of short docos which showcase the artists backstage and their pre-show rituals (and I’m assuming some of those rituals will include a quick shave, or some kind of Gillette product placement).
In addition to this content, Gillette will create shaving tutorials featuring each artist – titled ‘Shave Like A Rock Star’ – which will run on their website.
They've also obviously put thought into their artist selection - having artists from a range of genres, to create something for everyone. While most razors in the past have taken the masculine, sports stars and fast cars approach, it's good to see Gillette trying something different. Shaving in itself is quite a boring ritual, so spicing it up with other pre-show rituals is a good angle. Plus fans always enjoy a glimpse into the lives of their musical mentors.
Posts
0 comments:
Post a Comment