If you grew up in Australia, chances are that you were dragged into Shoes & Sox each year before school went back to buy a new pair of Clarks shoes.
And you probably haven't touched a pair of Clarks again since.
Well, Jamaican dancehall artist Vybz Kartel is here to change all that - as he gives props to the best leather school shoes around.
Is it a marketing stunt? I don't think so.
I reckon Vybz just loves the shoes with "the suede soft, toothbrush get out the dust fast".