Music Nostalgia in Advertising: Bringing back the 90s

An example of just one (of seemingly many) brands currently using 90s music nostalgia to push their products:

Castle Light last year used Vanilla Ice to promote their beer (as did Virgin Mobile in their Right Music Wrongs campaign).



And in another nod to 1990, they have returned with a follow up advertisement this month - featuring the man with almost 2 million twitter followers, @MCHammer.