Dutch band Cmon and Kypski are offering their fans the chance to become a part of their video for 'More Is Less' - leading to almost 25,000 people already engaging with their clip.
The interactive video sits online at a site called "One Frame of Fame", and allows you to select individual frames, reshoot them with your own webcam, and upload the replacement footage in real time. The video is then refreshed every hour - so you can come back every hour to see a completely different product each time.
They've engaged their fans, they've given them the chance to be (somewhat) famous, and have offered something new and interesting.
Check it out here, and get your One Frame of Fame.
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