Thursday, 23 September 2010

From Anarchy to Advertising: The Sex Pistols Sell

Earlier this year, John Lydon of the Sex Pistols appeared in a British butter ad (see the bottom of this post). And now, the entire band for the first time in their 35 year history, have agreed to license a song for an ad - with “Pretty Vacant” being used in a spot for a UK gambling website.

And while the Sex Pistols used to be the antithesis of both commercialism and consumerism, it seems like we’re going to see more brand partnerships from the band in coming months.

They already released a range of Pistols branded shoes in conjunction with Vans ealier this year, and coming soon is a unisex perfume, which has their God Save The Queen imagery on the box. Plus, if you’re a gamer, you can now get virtual Sex Pistols merchandise for characters in The Sims.

All of this makes sense, for a band who is no longer releasing new recorded music and whose revenue from music sales will continue to decline. Licensing their image and brand is a way for them to continue to make money.

Sell out? Or just selling? Check out the "Country Life" butter ad below.

Lydon's Butter Ad:
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