Thursday, 7 April 2011

BRANDS AND BANDS: Chromeo voices map service for Nokia

Last month Chromeo released a bizarre video about the making of their new album. Titled "Drive Time", it was to be the smallest album ever made.

Coming in at just over 3 minutes, but containing 55 tracks, Chromeo talk about how in this age of information, people don’t have time to sit through a 3 or 4 minute song - which led them to the creation of this micro-album.

In a twist, it turns out that the video was a pre-promotion for the Nokia "Own Voice" - a map service which lets you record yourself or your friends to be the voice of your maps.

In a partnership similar to Snoop & Tom Tom, Chromeo are providing one of the free downloadable voices for the map service, so you can let their synthy sounds guide you around.

Check out the finished product here:
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