Tuesday, 20 September 2011
The year isn't yet over, but I think we've got a winner in the worst brand & artist partnership!
Pitbull (yes, the guy who rhymed 'Kodak' with 'Kodak' in "Give Me Everything" as part of his Kodak sponsorship) has teamed up with Sheets Energy Strips to front their latest campaign.
You can see the creative above. Gross, huh?
As Adweek says: "This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation."
Partnering with the wrong brand, or fronting a horrible campaign, can do massive damage to an artist's credibility. If you didn't already dislike Pitbull, this ad will probably change that.
Check out Pitbull's Kodak ad here: