Online fashion store, Ssense, has created what is thought to be the world’s first shoppable music video.
The video, for "I Think She's Ready" from 21 year old Aussie Iggy Azalea (of Pu$$y fame - see vid below) and Diplo, sees the artists styled by Ssense in outfits from designer brands they stock - including Phillip Lim, Givency and Alexander McQueen
As you watch the music video on the Ssense website, you can hover over items in the video to bring up more info on what the artist is wearing – before then clicking through to purchase their clothes, accessories, shoes etc online.
Iggy Azalea & Diplo - I Think She's Ready (non shoppable version - click here for interactive version)
Iggy Azalea - Pu$$y