Snoop is never one to market things in a traditional way, which is why he is a favourite of mine when looking at how brands & bands work together.
He is well known as a fan of smoking - with his own Snoop Dogg Master Kush marijuana, a line of cigars called ‘Executive Class’, and now a line of Kingsize rolling papers. And in true Snoop style, rather than just release an ad for his papers, he has now released the Snoop Dogg Smokable Songbook.
Each perforated page of the book is a king size rolling paper itself, and each page also has Snoop song lyrics printed on it in non-toxic ink (to keep you healthy!). Plus, the spine is like the side of a matchbox, so that you can strike a match on it.
Snoop is also looking to sample the papers at this year’s Coachella festival – through pole posters which will have the rolling papers as detachable tabs.