Thursday, 12 April 2012

SNOOP: The Smokable Songbook

Snoop is never one to market things in a traditional way, which is why he is a favourite of mine when looking at how brands & bands work together.

He is well known as a fan of smoking - with his own Snoop Dogg Master Kush marijuana, a line of cigars called ‘Executive Class’, and now a line of Kingsize rolling papers. And in true Snoop style, rather than just release an ad for his papers, he has now released the Snoop Dogg Smokable Songbook.

Each perforated page of the book is a king size rolling paper itself, and each page also has Snoop song lyrics printed on it in non-toxic ink (to keep you healthy!). Plus, the spine is like the side of a matchbox, so that you can strike a match on it.

Snoop is also looking to sample the papers at this year’s Coachella festival – through pole posters which will have the rolling papers as detachable tabs.

Rolling Words: Snoop Dogg's Smokable Book from Projeto Winner on Vimeo.

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BRANDS & BANDS: Buy what Diplo wears

Online fashion store, Ssense, has created what is thought to be the world’s first shoppable music video.

The video, for "I Think She's Ready" from 21 year old Aussie Iggy Azalea (of Pu$$y fame - see vid below) and Diplo, sees the artists styled by Ssense in outfits from designer brands they stock - including Phillip Lim, Givency and Alexander McQueen

As you watch the music video on the Ssense website, you can hover over items in the video to bring up more info on what the artist is wearing – before then clicking through to purchase their clothes, accessories, shoes etc online.

Iggy Azalea & Diplo - I Think She's Ready (non shoppable version - click here for interactive version)

Iggy Azalea - Pu$$y
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